배재대학교레저스포츠학부
스포츠마케팅전공

학력사항

• 서울대학교 체육학박사(글로벌스포츠매니지먼트 전공)
• 서울대학교 체육학석사(글로벌스포츠매니지먼트 전공)
• 강원대학교 학사

경력 및 활동

• 前우석대학교 스포츠마케팅학과 초빙교수
• 前강원대학교 올림픽연구센터 연구교수
• 前Center for Sport Marketing Research, University of Michigan박사 후 과정(Fulbright)
• 前평창올림픽 조직위원회 베뉴매니저

논문

• Kwak, D. H., & Jang, N. (2024). Perceptions of athletes with mental health conditions and sponsor responses: a consumer perspective.Sport Management Review, 27(5), 754-778.
• 장남경,유은혜, &홍석표(2023).스포츠 예능 프로그램 시청자가 인지하는 출연자의 사회적 매력성,유사성,진정성이 의사인간관계 형성 및 스포츠 관람과 참여 의도에 미치는 영향.한국체육학회지, 63(3), 387-401.
• 장남경,오인애, &홍석표(2023).스포츠팬의 팀에 대한 공감이 재관람의도에 미치는 영향:시즌평가와 용서의 매개효과.한국스포츠산업경영학회지, 28(6), 71-89.
• 장남경(2023).스포츠 소비자의 경기에 대한 예상된 즐거움 평가에 경기결과불확실성이 미치는 영향:해석수준이론과 메시지 타입을 중심으로.한국스포츠산업경영학회지, 28(5), 20-37
• 박성진,장남경, &김유겸. (2022).운동목표 범주화가 목표진도인지와 목표성취동기에 미치는 영향:자기효능감의 조절효과를 중심으로.체육과학연구, 33(4), 624-635.
• 장남경,장지석, &김유겸. (2021).인지적신뢰와 정서적신뢰가 팀 패배 후 스포츠팬 행동에 미치는 영향:미국 국가대표 남자 축구 경기 시청자를 중심으로.체육과학연구, 32(2), 288-306.
• 장남경, &김유겸. (2019).스포츠 경기관람객의 몰입(Flow)경험 구조 연구.한국스포츠산업경영학회지, 24(5), 72-87.

학술발표 및 활동

• Kwak, D. H. &Jang. N.(2024, Sep)Analyzing the Impact of Inspiration Porn in Advertising Using Disabled Athletes.Presented at he annual conference of European Society for Sport Management. Paris, France.
• Jang, N., & Kwak, D. H.(2023, June).Outcome uncertainty as psychological distance in decision making: A construal-level theory perspective.Presented at he annual conference of North American Society for Sport Management. Montreal, Canada.
• Walkey, E.,Jang, N., & Kwak, D. H. (2023, June).An exploration of the negative halo effect on athletes expressing mental health struggles.Presented at he annual conference of North American Society for Sport Management. Montreal, Canada.
• Jang, N.,Jung, S., Doh, Y., & Kim, Y. (2022, June).You raise me up: How vicarious achievement affects sport fans’ motivational strength.Presented at the annual conference of North American Society for Sport Management. Atlanta, Georgia.
• Jang,N.,Doh, Y., Jung, S., & Kim, Y. (2022, June).Vicarious achievement: sport fans’ simulation and memory from others’ achievement.Presented at the annual conference of North American Society for Sport Management. Atlanta, Georgia.
• Jang, N., Chang, J., Oh, J., & Kim, Y. (2021, June).The buffering role of affective and cognitive trust on disidentification.Presented at the annual conference of North American Society for Sport Management.
• Jang, N., & Kim, Y. (2020, June). Experiencing together: The effects of sharing experience on the Sports Spectators' Hope. Presented at the annual conference of North American Society for Sport Management, San Diego, California.
• Hong, S., Magnusen, M., &Jang, N.(2020, June).The economic value of professional baseball teams in the korea baseball organization (KBO) league: A contingent valuation method (CVM) approach.Presented at the annual conference of North American Society for Sport Management, San Diego, California.
• Kim, Y., Kim, J. J., &Jang, N.(2019, June).Behavioral concepts in sport consumer decision making: A systematic Review.Presented at the annual conference of North American Society (2019, June)for Sport Management, New Orleans, Lousiana.
• Bae. H.,Jang, N., & Kim, Y. (2019, June).The power of ‘If’: The effect of imagination on postgame fan emotions.Presented at the annual conference of North American Society for Sport Management, New Orleans, Lousiana.
• Jang, N., Bae, H., & Kim, Y. (2017, June). Sports spectators' experience of flow and its antecedents. Presented at the annual conference of North American Society for Sport Management, Dever, Colorado.
더보기
• Oh, T.,Jang, N., & Kim, Y. (2016, June).Competition of mediated professional sport in broadcasting: Applying latent dirichlet allocation with big data.Presented at the annual conference of North American Society for Sport Management, Orlando, Florida.